Al Anany

Fiverr Month 1: $3.6k Orders.

Freelancing might be a choice for many. To me, it’s what I got used to. I’ve been freelancing online on a full-time basis for almost 3 years now. When I had a big problem with Upwork after working on it for more than two years, I had no choice but to seek alternatives. Googling “what are the best freelancing websites”, leaves you with a few options. The biggest competitor with the same working mindset as Upwork (hopefully a bit different) is Fiverr. Here are the details of my first month of working on Fiverr.

The differences between Fiverr and Upwork are minor.

In a nutshell, Fiverr focuses on gigs, while Upwork focuses on creating long-term client-freelancer collaborations. They’re both competing, and they both know it. Fiverr is trying to be more like Upwork by creating something called “Pro Services” as well as a long-term work option. Upwork is trying to be more like Fiverr by creating something called “Project Catalog”, which is literally what Fiverr does.

Hence, given this relevance they have to each other, I thought I’d give Fiverr a try. Initially, my concern was my niche. I’m a business consultant. I work on investment documents and financial models. I collaborate with a designer, an analyst, and a researcher. To get the job done in fantastic quality, I do whatever it takes. This leads to my pricing being more than an average industry’s ($1500 to $6000). I’ve never had a problem with Upwork clients due to my pricing as they are expecting such numbers on the platform.

On Fiverr, my only concern was the pricing.

When I studied and surfed through Fiverr, the website has a big database of freelancers offering services on very low pricing tickets. For instance, a person would be creating an investment document for $100. Frankly, this concerned me as I had a feeling that this will lead to a lower number of applicants if I maintain my pricing. Coming from earning over $100k on Upwork and being rated one of the top freelancers there, it’s not easy to start from the bottom.

However, it is what it is. So I initiated a strategy. Fiverr provides you with the option to sell packages. Hence, I created three packages: a limited cheap one, an intermediate one, and a slightly pricy one. So for instance, my first gig was creating an investment document called a whitepaper for an ICO (Initial Coin Offering). If I were to create a quote for a client outside of Fiverr, I would usually pitch in a pricing ticket of $2000 to $5000 for such a document. However, on Fiverr, I started as follows:

  • Basic: $350
  • Standard: $1000
  • Premium: $1500

I also applied to become a “Pro Seller” due to my experience in the field, and I waited… for around one month. They accepted me to the program, and I started constructing my gigs.

Now here’s the most important thing. Upwork, Fiverr, LinkedIn, whatever the website is, there’s one thing in common.

You’re selling your services, selling your brand, and you’re pitching yourself as a person. I’ve had extensive experience in that matter with Upwork and thought it’s time to attempt to implement it on Fiverr. So I focused on a few things.

  1. On Upwork, I talk to the clients and convince them to sign. On Fiverr, they’re going to check you out, if you’re good, they’ll talk to you. (There’s something called Buyer Requests, yet it doesn’t do much to me at the moment.) Hence, I had to perfect my image. They’re not going to read my description. They’ll see one image, if they’re sold, then they’ll check me out. I have to have the perfect “one-second impression”.
  2. I’m new. I have zero sales. I am a pro seller, which is a huge advantage. But I’m still with no feedback. I have to acknowledge that and try as much as possible to sustain a project after the other.
  3. I can create a lot of gigs. In different niches of my work. I have to be smart about this. A gig could be “I will create an investment document for your restaurant.”, which is okay. But this is similar to searching on Youtube for “The best recipe to eat”, you’ll see tons of others who are already on the top of the search results. Thereby, I constructed my first gig in my niche, as well as in a trending specialization which is an ICO (For those of you who don’t know what that is, it’s related to cryptocurrency, which is trending.)
  4. I have to learn to be patient and just answer messages when they arrive. Compared to Upwork, when I actually was capable of doing something and putting effort into applying to jobs of clients.

Then again, I waited…

I received a message every few days. Then I had a couple of orders. Both those clients paid around $1k. Then the third came up a week later and paid around $1.5k. These three clients were the highest priority of my work. I needed to deliver on time, perfectly, and with superb quality. I aimed to impress.

Those three clients could lead to an article one day saying “How I made $200k on Fiverr.” So I did. I finalized two of those three orders in great quality (the third is still ongoing). In fact, one of those clients sent a $100 tip, which says what I needed to hear about the quality of work. Additionally, some people messaged with a budget below my threshold, which I expected and kindly refused.

However, my conclusion after working on Fiverr for around a month and having orders of $3.6k:

  1. The client of Upwork and the client of Fiverr have a lot in common.
  2. Upwork gives you the chance to work hard to earn a lot, which highly improves your sales skills. I’ve said it before, and I’ll say it again. It’s similar to dating on tinder. You’re either going to match with the client or get swiped away.
  3. Fiverr is in a totally different world. My sales job is a lot easier as they already come interested in working with me. However, what Fiverr is necessarily teaching you how to ace is winning over the client from a single image. You could say Fiverr is more of a marketing platform, while Upwork is more of a sales one.

My recommendation for anyone who would start to work on Fiverr.

  1. Apply for Fiverr Pro, you don’t have to have worked on Fiverr before. However, I think this, in time, will be more difficult to join.
  2. There are two stages the client will need to go through to reach you, which you need to ace:
    • The client will type something in the search bar. Your gig will sell if it’s what the clients are searching for, not what you want to offer. Keep that in mind.
    • The client will choose from the images she/he sees. This is your billboard, and you have to win. If you don’t, someone else will.

So far, I’m very much enjoying working on Fiverr as much as I did one day on Upwork. They’re to me like apples and oranges. I’ve developed an allergy to eating apples. Now I’m eating oranges, and they’re pretty good.

I’m Al, a business consultant in Zurich, Switzerland. I believe in providing readers with value. Hence, I created Learn, a section on my website purely dedicated to guides and articles providing value in the fields of Freelancing, and Entrepreneurship. Alternatively, you could visit my journal for all my articles, or my Medium profile.